Phazur Labs was founded by Nicholas McGinnis, a UX designer and researcher with a passion for merging artificial intelligence with human-centered design. With a background in engineering and AI/ML, Nicholas launched the lab to develop intelligent, adaptive systems that enhance productivity and decision-making. His project, AdaptoML-UX, laid the groundwork for Phazur Labs’ mission: creating AI solutions that seamlessly integrate with user workflows, making automation more intuitive and efficient.
What began as an experimental initiative quickly grew into a leading innovation lab focused on AI-driven productivity tools and financial advisory solutions. Under Nicholas’s leadership, Phazur Labs continues to push the boundaries of human-AI collaboration, designing adaptive interfaces and intelligent agents that optimize digital interactions. With a commitment to ethical, transparent AI, the lab is redefining how businesses and individuals engage with AI-powered technology.